奥浦诺(Opera)笔试题目

概要：An even more insightful response would mention that the ultimate answer depends on the costof each message, whether the cost increases depending on the number of students at the campus,and how interested we are in students of Type A vs. Type B (e.g., will one type be more likelythan the other to get an offer and to be successful on the job). One could imagine using bothmessages on some campuses if the additional cost were justified by the resulting increase inhires.QuestionUniversity 4

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　　An even more insightful response would mention that the ultimate answer depends on the cost

of each message, whether the cost increases depending on the number of students at the campus,

and how interested we are in students of Type A vs. Type B (e.g., will one type be more likely

than the other to get an offer and to be successful on the job). One could imagine using both

messages on some campuses if the additional cost were justified by the resulting increase in

hires.

　　Question

　　University 4 graduates 1,000 seniors each year.

　　Q7: How many new candidates might be generated by changing the recruiting message at

University 4 to Pathway to Leadership?

　　A: The answer is 20 candidates (i.e., an increase of over 100%).

　　Number of each type of student at University 4:

　　1,000 seniors x 60% = 600 Type A students

　　1,000 seniors x 40% = 400 Type B students

　　Candidates attracted be See the World message:

　　(1% x 600) + (3% x 400) = 18 candidates

　　Candidates attracted by Pathway to Leadership message:

　　(5% x 600) + (2% x 400) = 38 candidates

　　Increase in candidates resulting from change in message:

　　38 - 18 = 20 more candidates (an increase of over 100%)

　　Question

　　Q8: What sort of next steps should we tell our client we/'d like to take based on what we

have discussed today?

　　A: The ability to come to a logical, defensible synthesis based on the information

available at any point in an engagement is critical to the work we do. Even though we/'d

consider ourselves to be very early in the overall project at this point in the case, we do

want to be able to share our current perspective. The ideal answer would include the following

points:

　　FINDINGS

　　· There appears to be an opportunity to significantly increase total applicants of the

same quality that we are getting today at the same or reduced cost:

　　· Increasing blanket advertising is ineffective and costly, but changing the advertising

message on some campuses could increase applicants significantly without increasing costs. At

one of the campuses we/'ve looked at, University 4, the number of applicants would go up more

than 100 percent

　　· The cost-per-hire varies dramatically from school to school. This suggests that there

may be opportunities to reduce costs in certain places or reallocate resources more efficiently

　　NEXT STEPS

　　· We plan to explore further ideas for increasing quality applications by changing the mix

of schools, beginning with a more detailed review of the opportunities to reduce costs at certain

schools

　　· After looking at levers to increase total applicants, we will be analyzing opportunities

to improve the offer rate (i.e., ensure we/'re not turning down quality applicants) and to

increase the acceptance rate

　　· We will examine additional methods for attracting more applications from our current

campuses (e.g., referrals, clubs) in addition to assessing the impact of improved messaging on

campus

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